How to do a Magazine Relay

• Utilize a vertical display (waterfall placement) to showcase multiple copies, maximizing visibility and appeal.
• Position copies on flat surfaces and at the very top of the racking for maximum exposure.
• Consider dual-locating titles outside the magazine category to reach a broader audience and increase sales opportunities.
• New launches occur regularly in the magazine category, these invigorate and attract new readers to the category. Support new launches with full cover displays and checkout or front of store display if possible.
• Promote seasonal / trendy categories at your checkout or near the front of store to attract customers.

• Selected Marketing Groups provide these cards, so reach out to your group
• Are Media will be releasing cards in 2025. Watch out for a communication on this project

To enhance your selection, simply contact Are Direct and let them know you’ve successfully completed the Relay. Make sure to have the following details ready:

• Number of magazine pockets
• Name of your shopping centre or strip shop
• Your postcode
• Any unique insights you might have

If a title isn’t selling, the Are Direct Allocation system will proactively remove it from your allocation after three consecutive issues with no sales. This ensures that your product offer remain fresh and relevant to your customers

Each week Are Direct sends a newsletter with information on what is on-sale that week. This communication will often feature new titles. Please contact Are Direct if you don’t currently receive this newsletter.

Reach out to Are Direct and request a sales profiling report tailored to your location. This valuable insight will help you stock the titles that resonate most with your customers.

• Children’s magazines have performed well, this category is characterised by licensed products such as Bluey, Lego or Minecraft. Children’s magazines often have new launches based on the latest trends. We suggest keeping an eye for new launches in this category and displaying where children can see them.
• Puzzle magazines are a staple category which brings in loyal and regular readers, ensure you have a dedicated puzzle area so customers can browse the large category and increase their basket. We suggest having other puzzle related products next to this category.
• Music has been another good performing category, this category is driven by artist trends and last year was buoyed by Taylor Swift specials, however this year we are seeing continued interest in this category with artists such as Sabrina Carpenter and even Robbie Williams.
• We know from research and sales analysis that the best way to drive magazine sales in Newsagencies is to offer variety, this is a unique area of opportunity and difference to supermarkets. We suggest having a wide variety of categories to encourage cross purchase and regular frequency shops.