New Idea
New Idea is one of Australia’s most iconic and best-known media brands with a rich history that is over 120 years old. We pride ourselves on being a leading source when it comes to juicy and salacious breaking celebrity news, royal events and reality TV gossip. New Idea offers in-depth features, true crime stories and is renowned for its trend-driven recipes and entertaining ideas. The magazine also delivers a dedicated lifestyle section to navigate everything from family to finance.
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Editor in Chief
Kietley Isrin
New Idea is an entertaining and playful catch up with a good friend. It’s a one-stop read that mixes international and local celebrity with royal news, entertainment and real life stories while adding in all aspects of lifestyle features that readers love, from health and well-being to parenting and food. As the number one Australian authority on all things royal, New Idea also provides an insider’s view of current palace life as well as taking the occasional nostalgic trip back in time. Readers choose New Idea to escape from their day to day and feel connected to the people and places that matter to them.
Merchandising Tips
Position New Idea in your weekly category near Woman’s Day. Always place the weekly poster you will receive with your magazine stock at the front of the store to highlight the latest issue.
New Idea also has very popular brand extensions, such as New Idea Royals, New Idea Retro, and New Idea Food. To gain sales of these unique issues, position copies next to New Idea for their first week of on-sale
Tips to gain extra sales: Multiple face copies in a waterfall display; dual locate copies near the newspaper stand and at your register
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