New Idea
New Idea is one of Australia’s most iconic and best-known media brands with a rich history that is over 120 years old. We pride ourselves on being a leading source when it comes to juicy and salacious breaking celebrity news, royal events and reality TV gossip. New Idea offers in-depth features, true crime stories and is renowned for its trend-driven recipes and entertaining ideas. The magazine also delivers a dedicated lifestyle section to navigate everything from family to finance.
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Editor in Chief
Rebecca Hyde
“Everyone knows New Idea because we’re the magazine that’s unafraid to unveil the most scandalous gossip. Whether it’s exclusive royal content from our insider sources or the latest whispers out of Hollywood, our female audience craves being in the know – and we’ll continue to be their leading source of celebrity news. New Idea prides itself on keeping our readers up to speed on current trends with advice on the areas of their lives that matter most – everything from food to fashion, beauty, health, finance and parenting. It’s this unique combination of escapism and reality that makes New Idea unmissable.”
Merchandising Tips
Position New Idea in your weekly category near Woman’s Day. Always place the weekly poster you will receive with your magazine stock at the front of the store to highlight the latest issue.
New Idea also has very popular brand extensions, such as New Idea Royals, New Idea Retro, and New Idea Food. To gain sales of these unique issues, position copies next to New Idea for their first week of on-sale
Tips to gain extra sales: Multiple face copies in a waterfall display; dual locate copies near the newspaper stand and at your register
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