New Idea
New Idea is one of Australia’s most iconic and best-known media brands with a rich history that is over 120 years old. We pride ourselves on being a leading source when it comes to juicy and salacious breaking celebrity news, royal events and reality TV gossip. New Idea offers in-depth features, true crime stories and is renowned for its trend-driven recipes and entertaining ideas. The magazine also delivers a dedicated lifestyle section to navigate everything from family to finance.
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Editor in Chief
Rachel Williams
New Idea is an entertaining and playful catch up with a good friend. It’s a one-stop read that mixes international and local celebrity with royal news, entertainment and real life stories while adding in all aspects of lifestyle features that readers love, from health and well-being to parenting and food. As the number one Australian authority on all things royal, New Idea also provides an insider’s view of current palace life as well as taking the occasional nostalgic trip back in time. Readers choose New Idea to escape from their day to day and feel connected to the people and places that matter to them.
Merchandising Tips
Position New Idea within your weekly category adjacent to Woman’s Day.
To maximise sales, increase facings in a waterfall display when positioned in the category. For extra sales opportunities, dual-locate the title near the newspaper stand and at the register.
New Idea Food is a brand extension of New Idea. You can gain extra sales of New Idea Food by placing it near New Idea during its first week on sale.
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