that's life
that’s life! is Australia’s longest-running and most-loved real-life magazine. Every week, we share fascinating stories from everyday Aussies that make our readers cry, laugh and gasp – sometimes all at the same time. Our Puzzle Central is like a fun workout for the brain, and each week there’s the chance to win amazing prizes, including a car and $20,000 in cash! Add in our fabulous food section, with easy recipes your family and friends will love, and you have the perfect package.
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Editor in Chief
Sarah Firth
that's life! is a brand with a heart that holds a unique place in the lives of heartland Australian women. Our dedicated audience love that's life! and engage with it as a friend. They come to us to share, they tell us their stories, and they actively participate in the brand.
Merchandising Tips
The real-life and puzzle customer will be looking for that's life! Place copies in your weekly category near Take 5 and place the joint monthly poster you receive with your magazine stock at the front of the store to encourage sales.
Each month you will receive that’s life! Mega Monthly. To gain sales of this monthly title position, copies next to that’s life! in your weekly category for the first week of on-sale.
Tips to gain extra sales: Dual locate copies near the newspaper stand and near lotteries.
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